The World Mountain and Trail Running Championships 2023 in Innsbruck-Stubai attracted extensive international media attention, with journalists, photographers, broadcasters and content creators from over 30 countries covering the event. The organisers — the Austrian Athletics Federation (OeLV) in cooperation with Innsbruck Tourism and TVB Stubai Tirol — established a comprehensive media infrastructure to ensure that the championships received the professional coverage befitting a global sporting event. This page serves as the central press area, providing information about media accreditation, the on-site media centre, press releases, photo and video material, live broadcast details and contacts for media representatives.
Media accreditation for the WMTRC 2023 was managed through the World Athletics Media Accreditation System in coordination with the Local Organising Committee (LOC). Accreditation was available for the following categories:
Accredited media received a media pass granting access to the media centre, mixed zone (post-race interview area), start/finish zone press areas, and selected course access points. Media parking permits were available for vehicles displaying valid press credentials.
The on-site media centre was located at the Olympiaworld complex in Innsbruck, adjacent to the Trail Running Expo and close to the start/finish area. The facility was equipped with:
The media centre operated from early morning until late evening on all competition days, with extended hours on days featuring multiple disciplines.
The LOC issued regular press releases before, during and after the championships. Pre-event communications covered athlete previews, course descriptions, weather forecasts and logistical information. During the competition, race-day press releases included provisional results, key race narratives, notable performances and quotes from athletes and officials. Post-event communications covered final results, record performances, statistical summaries and the official closing statement from the organisers.
All press releases were distributed in German and English via email to accredited media and were simultaneously published on the official event media server. An archive of all official communications from the WMTRC 2023 remains available for reference.
The WMTRC 2023 engaged a team of professional sports photographers who covered every discipline across all race days. High-resolution images were uploaded to the media server in near-real-time, typically within 30 to 60 minutes of being taken. The image library covered race action shots, podium ceremonies, behind-the-scenes moments, course landscapes and athlete portraits. Media were permitted to use these images free of charge for editorial coverage of the championships, subject to credit requirements (photographer name and "WMTRC 2023").
Professional video highlights packages were produced for each discipline and made available on the media server within hours of race completion. These packages included race action footage, drone shots of the alpine courses, athlete interviews and ceremony coverage. Broadcast-quality B-roll footage (HD and 4K) was available for television stations and online video producers to incorporate into their own productions. The video material was provided under a standard editorial licence allowing free use in connection with coverage of the WMTRC 2023.
The WMTRC 2023 featured live broadcast coverage of key disciplines, produced by a professional sports broadcasting team. The live stream was available on the official event channels and through partner platforms. For detailed information about the livestream coverage, commentary team and on-demand replays, visit our dedicated livestream page.
Broadcast media holding rights agreements were able to integrate the live feed into their own programming. The LOC worked with World Athletics to coordinate broadcast rights distribution across multiple territories and platforms.
The press office of the WMTRC 2023 was operated by the Local Organising Committee's communications team. During the championships, the press office was staffed daily from 07:00 to 22:00 and was reachable by phone, email and in person at the media centre. Media inquiries regarding the event, athlete interviews and image usage were handled by the press team. For ongoing inquiries about the WMTRC 2023, journalists and media professionals should refer to the contact information provided in the original accreditation materials.
The WMTRC 2023 maintained an active social media presence across multiple platforms, providing real-time updates, behind-the-scenes content and interactive engagement with fans worldwide. The official channels included Instagram, Facebook, Twitter/X and YouTube. During the championships, the social media team posted live updates from all race courses, athlete reactions, course conditions and results as they happened. The event hashtag #WMTRC2023 trended internationally during the main competition days, generating millions of impressions and bringing the championships to a global audience far beyond those physically present in Innsbruck and the Stubai Valley.
Content creators and media partners were encouraged to use the official hashtag and tag the event's social accounts when publishing WMTRC-related content. User-generated content from spectators and participants was actively reshared, creating a community-driven narrative that complemented the official media coverage.
For complete results of all championship disciplines, detailed course descriptions and elevation profiles, and profiles of the competing athletes, please navigate to the respective sections of this site.
Media accreditation was managed through the World Athletics Media Accreditation System in cooperation with the Local Organising Committee. Journalists, photographers, broadcast crews and selected digital content creators could apply online. Accredited media received a pass granting access to the media centre, mixed zone, start/finish press areas and selected course access points. Applications required proof of editorial assignment or publication affiliation.
The media centre was situated at the Olympiaworld complex in Innsbruck, close to the start/finish area and adjacent to the Trail Running Expo. It featured over 80 workstations with high-speed internet, a press conference room with simultaneous translation, a photo editing suite, catering facilities and on-site IT support. The centre was open from early morning until late evening on all competition days.
Yes. A team of professional photographers covered all disciplines, and high-resolution images were uploaded to the media server in near-real-time. Media were permitted to use these images free of charge for editorial coverage of the WMTRC 2023, subject to crediting the photographer and the event. The image library included race action, podium ceremonies, behind-the-scenes moments and course landscapes.
Professional video highlights packages were produced for each discipline and made available on the media server within hours of race completion. These included race footage, drone shots, athlete interviews and ceremony coverage. Broadcast-quality B-roll in HD and 4K was available for television stations and online video producers under a standard editorial licence for WMTRC 2023 coverage.
Yes, key disciplines were covered by a professional live broadcast. The stream was available on official event channels and through partner platforms. Broadcast media with rights agreements could integrate the feed into their own programming. For full details on livestream coverage and on-demand replays, visit the livestream page.
The WMTRC 2023 was active on Instagram, Facebook, Twitter/X and YouTube. The social media team posted real-time race updates, behind-the-scenes content and athlete reactions throughout the championships. The official hashtag #WMTRC2023 trended internationally during the main competition days. Content creators and media partners were encouraged to use the hashtag and tag the official accounts.
Over 50 nations sent teams to the 2023 World Mountain and Trail Running Championships. Approximately 600 elite athletes competed across five disciplines: Vertical Race, Mountain Classic, Trail Short, Trail Long and Stubai Ultratrail. In addition, several hundred recreational runners participated in the public race programme including the KRONE Race to Höll.
Yes. All official press releases were issued in both German and English. They were distributed via email to accredited media and published on the event media server. Pre-event releases covered athlete previews and logistics, race-day releases included results and key narratives, and post-event releases contained final results and statistical summaries.